What does Peko control?

Peko manages approved website content for inbound marketing. Access, publishing rights and approval points are defined during setup.

Does Peko replace the marketing team?

No. Peko keeps repeatable content operations moving while people retain positioning, judgment and brand decisions.

Seasonal Campaign Readiness Checklist for Brands

# The Seasonal Campaign Readiness Checklist for Brand Teams

Seasonal campaigns have immovable deadlines, yet teams often start production before agreeing on the buyer, the offer or the next action. The result can be repeated revisions, inconsistent product details and a landing page that is not ready when promotion begins.

Use this checklist as a shared working document for brand, marketing, content and production teams. Assign an owner and a decision date to every item.

1. Lock the business brief

Is the primary goal to sell a particular product, introduce a new one, capture enquiries or bring existing customers back?
Describe the priority customer through needs or behavior, not demographics alone.
Write the offer in one sentence: what the customer gets, under what conditions, and by what date.
Confirm participating products, stock constraints and claims the team must not overstate.

2. Build a reverse timeline

Start with the launch date and work backwards: approve the offer, confirm product details, write copy, shoot or design, review, upload the landing page, test forms and links, then schedule publication.

Include contingency time for approvals and revisions. Name one decision-maker for each review gate and set a date when campaign details are locked. If information changes after that date, assess the impact on assets and delivery dates before accepting the change.

3. Plan content by its job

Do not begin with a post count. Start with the questions buyers need answered: who the product is for, how to use it, how it differs from alternatives and what conditions apply to the offer.

Map the essential assets along the buyer journey:

A launch asset that states the offer and end date clearly.
Product imagery or video showing use in a relevant context.
Content addressing common questions or concerns.
A reminder or update near the deadline, without creating false scarcity.
Post-campaign content for people who bought and those still deciding.

For production, prepare a shot list that links each visual to a channel, format, supporting message and usage rights before shoot day.

4. Test the path from post to decision

Before launch, open the landing page on a phone. Check that the offer, terms, price and deadline match the content across channels. Test the main button, forms, links and the experience after a submission.

Define the events to monitor, such as a primary-button click, form submission or checkout start, and name who will review the data. Do not set target figures without an agreed baseline and measurement method.

5. Set approval rules and a fallback plan

Specify who checks product accuracy, who reviews brand and language, and who gives final approval. Send work with the specific decisions needed instead of asking for broad feedback.

Prepare alternatives if an item sells out, the offer changes or production is delayed: approved replacement copy, a process to update the landing page, and a named person authorized to pause or amend publication.

Campaign one-page template

Campaign name and start/end dates:
Goal and priority customer:
Confirmed offer and terms:
Products, stock and constraints:
Asset list and channels:
Owners and approver:
Delivery dates and information-lock date:
Landing page, links and measurement events:
Risks and fallback plan:

Final pre-launch check

Ask someone outside the production process to follow the buyer journey from seeing the message to taking the next step. Verify the offer, dates, links, mobile display and confirmation after a click or form submission. If any step is unclear, hold that asset until it is resolved.

A ready campaign does not need the most assets. It needs a clear offer, known decision owners and a consistent route for the customer to continue.

Teams planning campaign imagery and video can review FTM Stars' Production service at https://ftmstars.com/services/production. For website content operations designed around inbound demand, see Peko Inbound AI at https://ftmstars.com/peko-inbound-ai/.