Choose one commercial question
A sprint should begin with a question buyers already ask. Choose one question with enough commercial value to justify production.
Design the asset set before the shoot
Plan final placements before creating the shot list.
- One detailed website article or use-case page.
- A concise service-page update.
- Short video cuts that point back to the page.
- Stills for proof, email and sales conversations.
- A follow-up brief based on conversion data.
Review the result as a system
The sprint is not finished when files are delivered. Check whether visitors reached the intended page, completed the target action and arrived with enough context to become a qualified lead.